As pioneers in the Fractional CMO category, Authentic was built to solve a bigger problem: not just a lack of marketing execution, but a lack of true marketing leadership, structure, and accountability in growing businesses.

Most businesses looking for help with marketing leadership face three imperfect options:

• Independent consultants who bring only individual expertise and no system.

• Agency-embedded CMOs who are incentivized to upsell the agency’s services (whether right-fit or not).

• “Ivory tower” execs from firms that deploy big-company CMOs who are out of touch with building marketing from the ground-up.

Authentic is different.

We were purpose-built to serve the needs of growing, entrepreneurial organizations — through our three uniques:

→ Marketers

Every Authentic CMO is a W2 employee with deep experience leading marketing in SMB and mid-market environments. They’re not freelancers or recent Fortune execs dropping in with only high-level theory. Our CMOs know how to roll up their sleeves, align stakeholders, and drive results.

→ Methodology

We embed a proven system: the Authentic Growth® Marketing Operating System — including tools, diagnostics, planning rhythms, and a full roadmap that brings clarity, prioritization, and accountability to your marketing function.

→ Mindshare

Behind every CMO is the collective wisdom of our Authentic Mindshare™ community — a tight-knit team of marketing executives who collaborate in real time to review strategies, solve challenges, and accelerate outcomes. No other firm in our space offers this kind of peer-powered advantage.

We also lead with objectivity — not an upsell. We guide your strategy, then tap the right-fit talent from your team, your partners, or our Ally Network™ of 35+ vetted specialists. Our CMOs are never compensated for referrals — their only incentive is to protect your best interests and budget.

That’s why we’re trusted by hundreds of business leaders across industries.

Random acts of marketing occur when businesses execute disconnected marketing tactics without strategic alignment or proven methodologies. This typically happens in founder-led, sales-driven organizations where marketing efforts are reactive rather than strategic.

Overcoming random acts of marketing means building a comprehensive Marketing Operating System that connects every marketing activity to business objectives, creates sustainable growth processes, and drives measurable business value. Our Authentic Growth® methodology transforms scattered marketing efforts into unified revenue engines.

Learn more about signs and symptoms of random acts of marketing.

Unlike traditional marketing agencies that focus on tactical execution or independent consultants who provide project-based advice, Authentic combines three critical elements: tested, trusted, true marketing executives + proven Authentic Growth® methodology + collaborative mindshare.

Our marketing executives are W2 employees with executive-level experience who work as strategic growth guides. We don’t just execute marketing tactics—we build comprehensive marketing operating systems that drive sustainable business transformation.

Learn about our unique Marketers + Methodology + Mindshare approach to marketing transformation.

The Authentic Growth® Marketing Operating System is our proprietary methodology for transforming marketing from scattered tactics into strategic business growth drivers. It provides the frameworks, processes, and tools needed to build sustainable marketing capabilities that scale with your business.

Our methodology addresses strategy development, team building, operational efficiency, measurement systems, and continuous optimization. It’s designed to work across industries and business models, helping companies build marketing functions that drive authentic business value.

Discover how our proven methodology transforms marketing effectiveness and business growth.

We serve modern growth businesses—typically SMBs and PE-backed companies—that are ready to evolve from founder-led, sales-driven organizations to strategically-managed enterprises with professional marketing capabilities.

Our clients often recognize that their current marketing efforts feel disconnected, investments aren’t yielding consistent results, or they need strategic marketing leadership to support their next phase of growth. We help businesses across diverse industries build authentic, healthy, scalable, and valuable marketing functions.

Explore our industry experience and client success stories to see how we support business transformation.

Authentic Intelligence™ represents our human-centric approach to AI innovation in marketing. We thoughtfully integrate artificial intelligence capabilities with proven marketing methodologies and experienced human leadership to accelerate strategic insights and operational efficiency.

Our approach ensures AI enhances rather than replaces human expertise, strategic thinking, and authentic customer relationships. We help clients adopt AI ethically and strategically while maintaining the human elements that drive authentic business growth.

Learn about our values-driven approach to AI innovation in marketing leadership.

We provide comprehensive solutions to meet your business where you are at, and help you take the next right step:

Marketing Transformation: Authentic Growth® Activation provides CMO guidance to implement a complete marketing operating system and coach teams to next-level performance

Outsourced Marketing Leadership: Strategic marketing executives who work within, or alongside, your leadership team

Specialized Marketing Experts: Access to our curated Ally Network of strategic partners for specialized execution

Explore our complete solution portfolio and discover which approach best fits your business needs.

Strategic marketing transformation delivers both immediate improvements and long-term sustainable growth. Businesses typically see initial strategic clarity and operational improvements within the first quarter, with measurable revenue impact building over 6-12 months as the full marketing operating system and program gains momentum.

Our proven methodologies and experienced marketing executives accelerate time-to-impact while building sustainable capabilities that continue driving results long-term. The key is starting with strategic foundation before tactical execution.

Read client success stories showcasing marketing transformation and business impact.

Our marketing executives are tested, trusted, true business leaders—not consultants or specialists wearing executive titles. They have proven track records of P&L responsibility, team leadership, and strategic business impact across diverse industries.

All our marketing executives are W2 employees who participate in ongoing collaboration, training, and peer support through our Authentic Mindshare™. This ensures consistent quality, shared expertise, and collaborative problem-solving that amplifies every client engagement.

Learn about our rigorous vetting process and what makes our CMOs exceptional growth guides.

We measure success through business impact metrics, not just marketing metrics. Our focus is on revenue growth, market expansion, operational efficiency, team capability development, and enterprise value creation.

Our Authentic Growth® methodology includes comprehensive measurement frameworks that track leading and lagging indicators, enabling continuous optimization and strategic adjustment. We help clients build measurement systems that demonstrate marketing’s contribution to business value.

Learn more about three big metrics that are essential for measuring success.